The Challenge
As a leading survey creation software in Europe, CheckMarket holds a dominant market share, especially following a major acquisition. However, amid a crowded field of competitors, the brand needed a refined visual identity to showcase its unique perspective.
Project Name: Checkmarker Redesign
My Role: Creative Director + Designer
The team: Ignacio Polanco + Alvaro Ruiz + Marian Castaneda
Illustrator: Jessica Tsoi
The Solution
We started exploring opportunities to bring the CheckMarket brand to life visually, from evolving their logo to pulling in a color palette and typography set that felt as fresh and innovative as their product itself. A software brand should have an identity that can be fully expressed through its UI—so that’s exactly what we did. Clean iconography gave the brand the ability to communicate with users visually and dispel any confusion about taking advantage of the software’s full lineup of features. And the face to tie it all together? An adventurous mascot, Rick the Explorer, makes it his mission to guide users through the software frontier.
The Results
CheckMarket was a leader in its space, and now it looks the part, too. An identifiable look and feel will carry the brand through its next phase of growth post-acquisition and help tell the story of its complex product capabilities in a way that feels approachable and exciting to its growing audience.
