Harvest Pillar
A robust brand identity and new website position Harvest Pillar as a durable trellis solution, backed by its creator’s half-century legacy.
The Challenge
A trellis isn’t just for backyard décor or wedding photos. When it comes to vineyards, orchards, hop yards, and nut farms, this vertical support structure also helps crops grow cleaner and straighter, which means much easier harvesting. And when those trellises are made from concrete instead of wood or steel — like those from Jensen Precast’s innovative product line, Harvest Pillar — there’s no worry about attracting pests, diseases, or rust. (Concrete also lasts 10 times longer than wood and steel combined.)
To succeed in a competitive market, a superior product also needs superior branding. That’s where we came in. We needed to create a strong brand presence and effectively showcase the product’s benefits to growers of all types.
In other words, we were developing high-level branding from scratch, to make Harvest Pillar a recognizable and trusted name in the industry.
The Process
An eye-catching logo was developed that cleverly incorporated the product itself, and helped the brand resonate with diverse audiences. We started building out a mood board representing Harvest Pillar’s durability and forward-thinking approach, as well as its connection to the agricultural sector.
Colors and typography were carefully considered to evoke trust, reliability, and alignment with farming’s natural elements. The resulting logo — three uppercase H’s overlaid to resemble a row of trellises — visually embodies Harvest Pillar’s name, its values, and its product. This became a key pillar in establishing a brand presence in the agricultural market.
