About Decibel
Decibel is unique. Its technology is smart and intelligent, redefining analytics as a way to form emotional connections with customers by providing insight into their behaviors. While competitors typically identify with the Sage Archetype, we found Decibel's true identity to be a hybrid Magician and Love brand.
We're positioning the brand as the leader in digital experience analytics - empowering clients with the ability to create, enhance, and foster deep connections with their customers, ultimately leading to conversion
New Brand Guidelines
We designed detailed brand guidelines covering everything from color use, type, illustrations, iconography, patterns, and layout examples for marketing assets and products.
The Magician archetype leads, innovates, and transforms. The Lover archetype understands, relates, and connects. Combining these archetypes, we’re defining the personality of Decibel in a space crowded by vendors saying the same thing. The following guide will demonstrate how we use creativity to bring those characteristics to life, allowing us to differentiate and provide a new perspective—transforming the analytics experience into one that empathizes with customers as people.
Our color palette, typeface, and illustration style have been specifically crafted and chosen to evoke feelings of transformation, revelation, and inspiration. Colors are warm and welcoming with vibrant accents. The primary typeface, Degular, is both approachable and straightforward. Illustrations combine simple shapes and paths into compositions that represent each user’s journey and the ways Decibel can optimize their experience.
