One Source Virtual Design System + Homepage Redesign
OSV provides Business Process as a Service (BPaaS) solutions, helping organizations optimize their HR and Finance operations through our exclusive partnership with Workday.
The website needs a refresh to enhance user experience, drive engagement, improve accessibility, and generate leads.
My Role: UX/UI Designer
The team: Marian Castaneda + Alvaro Ruiz
Objectives
Enhance User Experience: Design a seamless, intuitive, and engaging experience that keeps users connected and informed.
Ensure WCAG Compliance: Meet Web Content Accessibility Guidelines (WCAG) 2.2 AA standards for inclusivity and accessibility.
Boost Lead Generation: Drive more qualified leads with strategic CTAs, optimized forms, and streamlined user journeys.
Modernize the Digital Brand: Reflect an innovative, forward-thinking identity through design and content.
Support A/B Testing: Develop flexible templates that enable effective A/B testing for continuous optimization.
Redesign Navigation & Structure: Reimagine the navigation, header, and footer — including a role-based structure to better guide users by their company level or product interest.
