Zoomtopia is Zoom’s annual user conference, bringing together industry leaders, experts, and customers to explore the future of communication and collaboration. As a designer for the event, I contributed to creating a visually engaging experience that reflected Zoom’s brand innovation and energy. My work included designing key visual elements, event branding, and on-site materials to enhance the attendee experience.
Project Name: Zoomtopia
My Role: Designer
The team: Marian Castaneda + Alyssa Jadwind + Forest Erickson + Marketing and Event teams
WTS focuses on the future of work, connecting leaders and innovators to explore how AI and digital tools are transforming teamwork and company growth. The perceptive theme "Navigating Next-Gen AI: Real-World Strategies for Business Growth & Success" provided important assistance to businesses and this large support enabled them to change and seize leadership positions in the rapidly changing AI environment.
As lead designer, I collaborated with one 3D motion designer to produce a bold, authoritative, forward-thinking visual experience. Strength and trust were conveyed through the design's deep blue tones, which were accented with subtle purples for emphasis. Several structured 3D elements, such as acrylic prisms and many sharp geometric shapes, represented stability and leadership; dynamic lighting improved the design's depth and energy. This concept, targeted at supporting their innovation-driving role and bold decision-making in a dynamic environment, was specifically for executive teams.
Project Name: Work Transformation Summit 2025
My Role: Designer
The team: Marian Castaneda + Kane Stanley (3D designer/Videographer)
Assets delivered: Emails, display ads, social cards, presentation deck template, sign-in banner, on-demand community hero image, learning center ad, hero and session images.
